Pass a PalTHE KINDNESS PROJECTJoin the kindness
LITTLE PALS. A WHOLE LOT OF HEART.

A tiny friend.
A brighter day.

Small animals with a big purpose: bringing a little unexpected kindness to someone who needs a smile.

Find your pals ↗See how kindness travels →
♡ Made with love by a mom + daughter
KEEP ONE.
GIVE ONE.
Pass kindness on.
Pass a Pal logo with a turtle, panda, duck, elephant, sloth, axolotl and foxTiny friends. Unexpected kindness.
♡ KINDNESS IN EVERY BUNDLE✦ CROCHETED, SEWN & 3D PRINTED♡ SMALL CREATURES. BIG IMPACT.
ONE SMALL GESTURE CAN GO A LONG WAY

Keep one. Give one.
Pass kindness on.

You don’t need a big reason to make someone’s day.

01

Pick your pals

Choose a little bundle of animal friends to keep close and share along the way.

02

Find a moment

A tough day. A kind cashier. A friend who could use a lift. Offer a pal, with no expectations.

03

Let kindness travel

They can keep their new friend or pass it on. Either way, you’ve added a little joy to the world.

YOUR POCKET-SIZED KINDNESS CREW

Little pals, big personality.

Different ways to make a friend.
The same reason to share one.

Brand concept of a crocheted yellow bee held in a handSOFT & SWEET

Crocheted pals

Little loops of love, made into animal friends with plenty of personality.

Bundles coming soon

Hand sewn pals

Fabric friends, stitched with care and ready to brighten an ordinary day.

Bundles coming soon

3D printed pals

Tiny animal characters for little surprises and everyday acts of kindness.

Bundles coming soon

A peek at our brand concepts. Final pals, bundle details and pricing will be shared at launch.

Pass a Pal packaging concept with colorful animals, kindness tags and a drawstring bagSMALL CREATURES. BIG IMPACT.
A MOM. A DAUGHTER. A LITTLE IDEA.

What if a tiny pal
could turn a day around?

Pass a Pal started with a mom and her 12-year-old daughter, making little animal friends and imagining the smiles they could bring.

A child having a hard moment in a store. Someone who feels overlooked. A person who simply deserves a little kindness.

We’re creating small bundles so you can take part, too. Carry a few pals, notice an opportunity, and offer a little happiness.

Kindness is contagious. Pass it on. ♡
FOLLOW THE LITTLE MOMENTS OF JOY

Where has kindness traveled?

Found a pal? Put your town on the map and help us see how far a little kindness can go.

Loading the kindness map…

I found a pal! ♡

Zoom in, then tap or click near your town to choose a spot.

No spot selected yet.

Share only a general area. Pins are rounded to about 7 miles. Please leave out names, contact information and exact addresses. If you're under 18, ask an adult to submit your pin.

A FEW LITTLE DETAILS

Curious about the project?

Do I have to give every pal away?

No! Keep one for yourself, give some away, or share the whole bundle. Every act of kindness counts.

How do I offer a pal to someone?

Try “Would you like a little friend to brighten your day?” Respect their answer. When offering one to a child, ask their parent or caregiver first.

When can I order a bundle?

We’re getting our first bundles ready. Follow @passapalproject for launch news, available animals and pricing.

Can I share my pal’s story?

Absolutely. Tag @passapalproject and use #PassAPalProject. Share the kindness while respecting people’s privacy and asking before posting their photo.

COME BE PART OF SOMETHING KIND

The world could use
a few more little friends.

Follow along for our first bundles, behind-the-scenes making,
and moments of unexpected kindness.

Instagram ↗Facebook ↗TikTok ↗
@passapalproject